Jáyna Moore is challenging the way the world defines beauty. Growing up, Jáyna didn’t see the beauty in the things that made her different. In fact, she lacked much confidence and didn’t begin to embrace it until her young adult years. Jáyna’s outlook on beauty began to change when she would admire her mother doing makeup before work. Her mother taught her the true meaning of makeup—that it was solely an enhancement and a form of art as well as expression. Makeup wasn’t meant to be the only thing that made a woman feel beautiful.

It wasn’t too long after when Jáyna found herself emerging into the beauty industry by watching tutorials, and finding inspiration from celebrity makeup looks online that she could do on herself. What started off as a hobby soon grew, and led this missional leader into her PURPOSE!